TERMIUM Plus®
The Government of Canada’s terminology and linguistic data bank.
semantic differential [2 records]
Record 1 - internal organization data 1999-01-12
Record 1, English
Record 1, Subject field(s)
- Semantics
Record 1, Main entry term, English
- semantic differential
1, record 1, English, semantic%20differential
correct
Record 1, Abbreviations, English
Record 1, Synonyms, English
Record 1, Textual support, English
Record number: 1, Textual support number: 1 DEF
C. Osgood's technique for measuring the connotative meaning of words by using a scale of bipolar adjectives to rate a given term such as mother, school teacher, communism, etc. 1, record 1, English, - semantic%20differential
Record 1, French
Record 1, Domaine(s)
- Sémantique
Record 1, Main entry term, French
- différentiateur sémantique
1, record 1, French, diff%C3%A9rentiateur%20s%C3%A9mantique
correct, masculine noun
Record 1, Abbreviations, French
Record 1, Synonyms, French
- différenciateur sémantique 2, record 1, French, diff%C3%A9renciateur%20s%C3%A9mantique
correct, masculine noun
- DS 1, record 1, French, DS
correct
- DS 1, record 1, French, DS
- sémantique différentielle 2, record 1, French, s%C3%A9mantique%20diff%C3%A9rentielle
correct, feminine noun
Record 1, Textual support, French
Record number: 1, Textual support number: 1 CONT
Les réponses médiates contribuent à la signification «connotative» des mots évaluée à l'aide du «différentiateur sémantique» comme un ensemble de valeurs sur des dimensions (échelles) définies par des antonymes. 1, record 1, French, - diff%C3%A9rentiateur%20s%C3%A9mantique
Record 1, Spanish
Record 1, Textual support, Spanish
Record 2 - internal organization data 1982-01-05
Record 2, English
Record 2, Subject field(s)
- Marketing
- Motivation and Advertising Psychology
Record 2, Main entry term, English
- semantic differential
1, record 2, English, semantic%20differential
correct
Record 2, Abbreviations, English
Record 2, Synonyms, English
Record 2, Textual support, English
Record number: 2, Textual support number: 1 CONT
The semantic differential has come to be used widely in marketing research. Perhaps its main use has been in connection with brand and company image studies; it permits the development of descriptive profiles that facilitate comparison of competitive items. [Its] unique characteristic [...] is the use of a number of bipolar scales [...] As originally developed, each scale consisted of two opposing adjectives [...] which were separated by a continuum divided into seven segments. 1, record 2, English, - semantic%20differential
Record 2, French
Record 2, Domaine(s)
- Commercialisation
- Motivation et psychologie de la publicité
Record 2, Main entry term, French
- différenciation sémantique
1, record 2, French, diff%C3%A9renciation%20s%C3%A9mantique
correct
Record 2, Abbreviations, French
Record 2, Synonyms, French
Record 2, Textual support, French
Record number: 2, Textual support number: 1 CONT
Échelle de différenciation sémantique: échelle imaginée par Osgood (1952), et qui permet d'évaluer le degré de similitude des significations connotatives de deux mots adjectifs ou substantifs. 1, record 2, French, - diff%C3%A9renciation%20s%C3%A9mantique
Record 2, Spanish
Record 2, Textual support, Spanish
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